Timely supplied also means timely, so earliest, revenue.
You easily understand the importance of a good supply chain securing customer satisfaction AND financial performance.
A good customer supply chain is a complex CLOSED LOOP process that involves your customer, factory organization and planning teams.
It usually incorporates regular, best weekly, reviews of all stakeholder requirements assuring these are met.
If bottlenecks impact the customer or financial results, it is key these are correctly understood and prioritized with appropriate action plans and communication flows.