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Business consulting

Powered by 35+ years of expertise mostly in the electronics industry. Expertise includes sales account management, marketing and pricing, supply chain & operations.

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Loudspeaker creation

All current products are individually designed and built, high performance loudspeakers offering unbeatable value for money … designs from timeless classic to very modern.

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Personal interests

They obviously are part of this site, and me … music, fun, pictures and some other things I hope you agree to be worthwhile sharing.

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Little Progress ?

Trying to achieve big things is a matter of taking small steps !

If you are trying to achieve big things, manage a large project, target major improvements, don’t forget this.

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I know Willem for 1 year now and we are both in a EDI project in France.

INFOR Visual ERP must be setup to send/receive EDI messages, this is a mandatory requirement for 2 major customers of the company.

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Career summary

Curiocity and a continuous eagerness to learn new things !

A brief career summary includes roles in sales, supply chain, marketing and operations.

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Stick to Standards

It may be so exciting and full of fashion but don’t build custom stuff.

Designing, building and implementing your specific custom design isn’t the best thing to do

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Revenue in time …

And customer satisfaction as a bonus if you do this right. You easily understand the importance of a good supply chain.

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On time delivery …

heavily influences customer satisfaction i.e. constantly measure your delivery performance.

Usual measurement is actual delivery date versus customer requested date … and usually also against the promised supply date.

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Avoid this ?

Good communication is a proven and key productivity enabler !

It seems so obvious but good communication, and sharing of key information, seems to be an issue in many companies.

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Target this ?

No collaboration and you never doubted why nobody get’s back to you ?

Collaboration starts with the simple willingness of a person or organization to help others and make a change by doing so.

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Obtain this !

No need to over-engineer an organization to get the very best best our of the team !

It is easy to obtain a team all moving to the top … look at the image and think about how simple this is.

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Alpe d’Huez …

in the french Alps, enjoying some vacation.

Spending a few weeks walking around a lot, this is a wonderful place to visit.


Cherif ASSAD

NXP Automotive Sales Director

Willem has a great sens of professionalism when we had the opportunity to handle critical issues and escalation in the supply chain for our Automotive customers.

He is committed and he always strives to find the solution by coordinating between the operations planning and the customer’s logistics team.

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Just a flower …

in front of our garden discovered by surprise.

I decided to take a picture as it looked so natural yet beautiful at the same time.

Culemborg …

close to Utrecht, in the center of The Netherlands.

On a flash visit to see our daughter Kim, her husband Laurens and grand-son Roy !

Loudspeaker usages …

can vary a lot and are key to understand when developing !

Three typical usages area’s exist even though there are obviously many more.

Reworked classics …

but somehow always nicely fitting most interiors styles still !

These are classic real wood builds but modern colors are within the possibilities.

Fair goals …

and appropriate challenge drive performance !

Many companies push challenges too far, digging way too much into those “crucial” details, but what happens at the end ?

Not a guitar …

and even the very opposite if well designed !

Cabinet and internal cavity of a guitar are used to amplify and shape it’s sound character, the cabinet of a loudspeaker should absolutely not !

Loudspeaker technology has really seen little progress over time.

Most of the real progress was mainly made through fine-tuning of existing technology rather than any breakthrough revolution. Flat wire, neodymium magnets, etc.

Solid processes !

Supply chain and customer satisfaction is all about solid processes !

The usual trap for organizations is to drop timely execution of routine tasks and customer communication during a crisis period.

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Room influence really is THE major sound influencing factor at home.

Reflections heavily impact your listening experience … sound behaves like water put in movement and room reflections deteriorate your sound.


Various reactions occur when seeing one of these … it is just a beetle !

Mother nature provided us with a large variety of animals in all colors and shapes.

Preformed Line Products

A new challenge in a very different business this time !

Hopefully allowing Preformed Line Products France (PLP) to cope with high and fast growth in this new business consultant assignment. Very different from micro-electronics !

Not a constraint …

even though policies and procedures are often perceived like that.

Running a company in a productive manner while securing quality, it’s key to have documented and communicated policies and procedures in place.

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keep simple

Keeping things simple is the only way to keep your productivity high !

The usual trap of many companies is trying to be refreshingly new, exciting, trend driven.


Lionel COHEN

FREESCALE Automotive Account Manager

Willem is an outstanding supply chain and busness manager. I worked with Willem for 15 years in the framework of the challenging automotive market segment.

On the one hand, internally, he has demonstrated strong managerial skills with people oriented approach.

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Useless consultant ?

Pay a consultant, but not getting expected results ?

Being unsatisfied with a consultant is not unusual but … have a step backwards and think what possible root causes can be.

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MOTOROLA Director Supply Chain

Willem is extremely committed, hard worker, “get things done” type of person. Never (NEVER!!!) missing a deadline (even the shortest ones!).

Proactive, always willing to brainstorm on what the business needs so he delivers per expectations.

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order mngt

Successful companies all share the fact they have solid order management in place !

They also document a series of key dates in their ERP system … dates that allow the supply chain to be measurable and thus … ready for continuous improvement, too.


A brief summary of my carreer includes roles in sales, supply chain, marketing and operations

Such roles usually at major global companies like Diversey INC, Motorola, ON Semiconductor, Freescale and NXP.

Contact …

I’ll be pleased to get back to you if you have any comment, input of query.

Please complete below form with your request or query.

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I have worked with Willem for over 10 years in Freescale and NXP. He has excellent skills on creating business intelligence tools.

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Mark Knopfler live performance at the Zenith in Paris ! That was June 3rd 2015.

A great surprise when my son Eef invited me. A wonderful birthday present I will never forget ! Knopfler also played one of my favorites “Telegraph Road”.


Attended The Eagles live in Antwerpen with my wife Catherine, my brother Ronald and his wife Reggie.

An exceptional concert. We stayed over in an hotel in the center of Antwerpen to spend some good time the four of us.


a tremendous song performed by Stef Bos from his 1990 released album “Is Dit Nu Later”

Papa by Stef Bos

This is one those songs that remind me of my father who just passed away.

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Pictured within, a tremendous song performed by Deep Purple.

Super concert featuring Miller Anderson performing vocals of this tremendous song in memory of Deep Purple’s organ player Jon Lord who died in 2012 at the age of 71.

ON Semiconductor

A new adventure when Motorola Standard Components Group (SCG) became a standalone company

I became the ON Semiconductor EMEA Business & Services Manager, at a later stage global account director for Philips after the family move to Paris.

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My electronics background was best invested at Motorola where i started as their Benelux distribution manager after a few other jobs I had before.

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My electronics background was best invested at Motorola.

I started as their Benelux distribution manager before moving to Toulouse, France.

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Simply Red – Holding Back The Years

Holding back the years … a fantastic song and story behind, one of my favorites !

Simply Red – Holding Back The Years
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Dire Straits – Telegraph Road

Telegraph Road … a fantastic song written by Mark Knopfler with a great text behind the song ! Originally on the Dire Straits “Love Over Gold” album.

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start of a lifetime passion

Philips BX350A tube radio owned by my grand parents.

That one somehow started it all. Taking the speaker out building a new “crate” to make it sound so much better (it felt).

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